Almari
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Terms & Conditions

Last updated: May 2026  ·  Governing law: England and Wales

1. Who we are

Almari is a peer-to-peer community marketplace for Indian ethnic wear in the UK diaspora. The platform is operated by Almari (contact: reachalmari@gmail.com).

Almari is a platform. We are not a shop, a retailer, or a seller. Every item listed on Almari is listed by a private individual from their own wardrobe. When you buy on Almari, you are buying from that person — not from us.

2. Accepting these terms

By creating an account you agree to these Terms & Conditions and our Privacy Policy. If you do not agree, do not use Almari.

We may update these terms from time to time. We will notify you of material changes. Continued use after notice means you accept the updated terms.

3. Who can use Almari

  • You must be 18 or over.
  • You must be based in the United Kingdom.
  • You must be acting as a private individual — not as a business, trader, or commercial seller.
  • One account per person.

4. Almari is a platform — not a retailer

This is important and it affects your legal rights, so please read it carefully.

Almari connects private individuals who want to pass on clothes they own to people who want to wear them. All transactions on Almari are between two private individuals.

Because of this:

  • The Consumer Rights Act 2015 does not apply. That Act protects consumers buying from traders (businesses). It does not apply to sales between private individuals.
  • The Consumer Contracts Regulations 2013 (which give you a 14-day right to cancel when buying from a business online) do not apply. These regulations cover trader-to-consumer sales only.
  • All sales on Almari are final. There is no right of return simply because an item doesn't fit or you changed your mind.

What does apply: the Misrepresentation Act 1967. If a seller materially misrepresents an item — describes it as something it is not — you have recourse through our concerns process (see section 10).

5. Listing — seller obligations

When you list an item on Almari you confirm that:

  • The item belongs to you. It is not stolen, borrowed, or subject to any dispute.
  • The item is genuine. No counterfeit, replica, or unlicensed goods.
  • Every photograph is of the actual item being sold — not stock imagery or photos of someone else's listing.
  • Your description is accurate. Condition, measurements, set contents, and provenance are described honestly.
  • You are a private individual selling from your own wardrobe. You are not a commercial seller, vendor, retailer, or business of any kind.
  • You will dispatch the item within 48 hours of payment being confirmed.
  • You will use Royal Mail only. No other carrier is permitted on Almari.

Almari reserves the right to remove any listing, at any time, without notice, that we believe violates these terms.

6. Prohibited items

The following must never be listed on Almari:

  • Counterfeit, replica, or unlicensed goods
  • Items that are not Indian ethnic wear or related accessories
  • Items you do not own
  • Items that are damaged beyond what is described
  • Multiple listings from a commercial stock (vendor listings)
  • Hazardous materials

Repeated violations will result in permanent account suspension.

7. No vendors. No commercial sellers. Ever.

Almari exists for private individuals passing clothes from their own wardrobes. Commercial sellers undermine the community trust that makes Almari work.

If we identify that an account is operating commercially — by volume of listings, by stock photography, by identical or near-identical items, or by any other indicator — we will suspend that account immediately and permanently, without refund of any fees paid.

If you are not sure whether you qualify as a private individual, you don't. Do not list.

8. Buying — your obligations as a buyer

When you complete a purchase on Almari you confirm that:

  • You have read the full listing, including condition, measurements, and any notes from the seller.
  • You understand that all sales are final. There is no return for fit, change of mind, or preference.
  • You will confirm receipt of your item promptly once it arrives.
  • You will only raise a concern if it falls within the three permitted grounds (see section 10).

9. All sales are final

There are no returns on Almari.

This is not a policy that can be overridden by a seller offering returns — it is a condition of the platform for all parties.

If an item doesn't fit: relist it. It already has provenance. That is the Almari way.

The only exception is a valid concern raised within 48 hours of delivery on one of the three permitted grounds (section 10), or a lost in post case (section 11).

10. Concerns (not returns)

You may raise a concern within 48 hours of confirmed delivery. After 48 hours, the transaction closes and funds are released to the seller.

The only three permitted grounds for a concern are:

  1. The item's condition is significantly worse than described in the listing.
  2. The set is incomplete — parts were missing that were not declared by the seller.
  3. You have reasonable grounds to believe this is a commercial or vendor listing.

Concerns that fall outside these three grounds will not be upheld. "Doesn't fit" is not a ground for a concern. "Changed my mind" is not a ground. "Colour looks different on screen" is not a ground — this is why the notes field exists.

How concerns are handled:

  • Raise a concern in the app within 48 hours of delivery.
  • Almari reviews the concern against the listing description and photos.
  • If upheld: funds are returned to the buyer from escrow. The seller's trust score is affected.
  • If not upheld: funds are released to the seller. No further action.
  • Three concerns upheld against a seller within 90 days results in account review.

Almari's decision on concerns is final.

11. Payment and escrow

When a purchase is made, payment is held in escrow by Almari (via Stripe) until delivery is confirmed or the concern window closes. This protects both parties.

Funds are released to the seller when:

  • The buyer confirms receipt, or
  • Tracking confirms delivery and 48 hours pass without a concern.

Funds are returned to the buyer when:

  • A concern is upheld, or
  • A lost in post case is resolved in the buyer's favour.

Almari charges a postage fee as part of every transaction. The postage fee covers Royal Mail costs. Almari retains a margin on postage — this is how Almari sustains itself. This margin is never disclosed to either party.

12. Postage and dispatch

  • All items must be sent via Royal Mail only. No other carrier is accepted.
  • Sellers must dispatch within 48 hours of payment confirmation.
  • Sellers select a package size and service at listing. The buyer pays the postage shown.
  • Almari will show a warning if the item's asking price exceeds the Royal Mail compensation limit for the selected service. It is the seller's responsibility to choose an appropriately insured service.
  • Once dispatched, the seller must enter tracking details in the app.

13. Lost in post

If an item does not arrive:

  1. Almari will nudge both parties if tracking has not updated within 48 hours of the expected delivery date.
  2. If there is no resolution within 5 days of the nudge, the buyer may open a lost in post case.
  3. Both parties must agree the item is lost.
  4. The seller is responsible for claiming directly with Royal Mail using their tracking number. Almari cannot make this claim on your behalf.
  5. Once the Royal Mail claim is agreed, Almari will refund the buyer from escrow.

Almari's liability in a lost in post case is limited to the transaction value held in escrow.

14. Postage cost and the relisting fee

Almari is free to list, free to buy, and free to sell. Almari's only revenue at launch is the postage margin described in section 11.

A small relisting fee may be introduced for items listed more than three times. This will be communicated clearly before it applies.

15. The trust system

Almari operates a community trust system. Every seller has a trust score, shown as a diya visual. Every listing has a listing trust score, shown as a firework. Neither score is ever shown as a number. The visual is the only representation.

Trust scores are calculated from verified activity — account verification, completed transactions, listing quality, and community behaviour. They affect how your listings appear in the feed and in search.

Concerns upheld against you reduce your trust score. Listings removed after a sale elsewhere reduce your trust score. Almari reserves the right to adjust trust scores and to suspend accounts where trust score indicates a pattern of harmful behaviour.

Trust scores and their calculation are Almari's proprietary system. We do not publish the formula.

16. Removing a listing

You may remove a listing at any time before a purchase is made. You will be asked for a reason. Removal reasons affect your removal score:

  • Changed mind: small reduction
  • Sold elsewhere: larger reduction (you committed to selling on Almari)
  • Mistake: minimal reduction
  • Damaged: no reduction

A high removal score results in a warning, then a temporary restriction on free listings. The restriction lifts automatically after 3 months. Your removal score is visible to you in your profile — it is never shown publicly.

17. Your account

You are responsible for keeping your login credentials secure. You may not transfer your account to another person.

Almari reserves the right to suspend or permanently close any account that:

  • Violates these terms
  • Is found to be a commercial or vendor account
  • Has three or more concerns upheld in 90 days
  • Provides false information at registration or in a listing
  • Behaves in a way that damages the Almari community

We will notify you of suspension where possible. For serious violations, immediate permanent suspension without notice may apply.

18. Our liability

Almari is a platform. We are not party to the contract between buyer and seller.

Almari's liability to you is limited to the value of the transaction in question. We are not liable for:

  • Items not matching your expectations of fit, colour, or style
  • Delays caused by Royal Mail
  • Loss or damage in transit beyond the escrow value held
  • Any indirect, consequential, or economic loss

Nothing in these terms limits our liability for death or personal injury caused by our negligence, or for fraud — as required by English law.

19. Your data

We collect the minimum data needed to run the marketplace: your name, email, measurements, listing content, and transaction history. Your measurements are visible only to you. Your full name is never shown — only your first name and last initial.

For full details of how we handle your data, please see our Privacy Policy.

You have the right to request deletion of your account and personal data at any time. Contact us at reachalmari@gmail.com.

20. Intellectual property

When you upload photos to Almari, you retain ownership of those photos. You grant Almari a licence to display them on the platform and in any Almari marketing materials. You confirm that the photos are your own and do not infringe anyone else's rights.

21. Governing law

These terms are governed by the law of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

22. Contact

Questions about these terms: reachalmari@gmail.com

Something went wrong with a transaction: use the in-app concerns process first. If unresolved, email us with your transaction reference.


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